There is an ongoing discussion about flexitarianism (meaning flexible vegetarianism). What is a flexitarian? Someone who follows a vegetarian diet but eats fish or meat maybe once a week. And then? A vegetarian with benefits? Or a non-committed one? Thats a good topic. The quotidians, being clearly flexible ourselves, love to engage in discussions about the flexi movement.
A strong trend toward vegetarianism is expanding beyond the small group of people who avoid animal products for ethical reasons. Meat consumption in the U.S. has been steadily declining by 10% per capita since 2007. Many of us are seeking healthier, cleaner foods free of additives, pesticides, and chemical cocktails. Young people are massively including in their identity an awareness of health, the environment and compassion for animals. For fact-loving people, the abuse of the meat industry towards animals and the environment is simply intolerable.
And here is where flexitarianism and other cutting-back-consumption campaigns become crucial. There are many ways of initiating a transition from industrial food to a more healthy plant-based diet. But not everybody can do it at once and… forever.
Meat-free Monday campaign and promotional song (2009)
One of the most successful initiatives in the UK is Meat-free Mondays launched by Paul McCartney as an environmental campaign (enjoy the music the ex-Beatle composed for its promotion). Becoming flexitarian or joining the Meatless Monday movement is a change of attitude, a significant first step. At The Quotidian Cook we advocate for an individual change and these are great ways of moving ahead.
In today’s recipe we play with the concept of Carpaccio taking it into a vegan dimension while keeping its culinary excellence. The marinated beet gives a round and tender flavor. Our Pine-nut Parmesan adds a breeze of mediterranean forest with a crunchy texture and the arugula refreshes the dish with a touch of bitterness.
You can play with the presentation and have it as a finger food dish. Beautiful and so good! This carpaccio is extremely easy to prepare, just make sure you slice the beet very thinly and that the marinating time is completed. Check our culinary tips for a perfect finish.